Earlier development of the invitation
This is the selected concept for the invitation, taking Cassina's iconic chair as the centerpiece of the exhibition, the LC4 Chaise Lounge by Le Corbusier. I used a 3D program to deconstruct the chair into individual components to understand its story. The visual is used for the invitation and the principle is applied throughout the exhibition
The event titled “The Stories of Design” took place on the 7th of July, introduced to the public, as well as furniture enthusiasts the high-class glamour and exquisite intricacy of the world renowned Italian furniture brand - Cassina.
With the concept of telling the untold stories behind the iconic pieces of furniture from Cassina, I came up with a direction of deconstruction the products to reveal its components to understand the products and their stories.
Besides the invitation, I designed the booklet carried the same theme, it contains information of the products being exhibited at the event
The layout for the exhibition, completed with tailor-made backdrop for each piece of furniture