In this new communication campaign, Solite wants to establish its positioning as a top of mind product in the "meal-bridge" segment. A "meal-bridge" is a product that kids can have between meals, with the combination of healthy ingredients and good taste, Solite is the product that Mom can be confident to give to kids, and the kids love them as well.

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The idea behind this campaign is to highlight the love of the kids for Mom and Solite. We portrait the kid's love for Solite by showing him transform into famous figure that excels in Science, Music and Football, as a reason for him to ask for more Solite.

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My role was to develop the story, supervise the shooting and post-production for TVC and KV.