We developed 3 communication campaigns for Nescafé Vietnam, started from 2018 till summer of 2019, called Nescafé One Brand. The idea for all those campaigns was to communicate Nescafé has different variation to satisfy different reference of taste, while still built up a stronger brand image as one unit.

 

Across 3 campaigns: One Brand 2018, Tet 2019 and Summer 2019, the theme was Nescafé helped to enrich the moment of the couples, no matter how different their taste references were, or how busy they were or how many obstacle stood between them. Nescafé is always there to break down the barrier and bring them closer together, so they can enjoy a precious moment together with Nescafé.

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My role was to come up with concept, the story and supervise the TVC and KV shooting.