indulge yogurt at 4PM
How to make people
Nestlé launched a campaign to introduce a new, high-end drinking yogurt - Acti-V - which is nutritious and delicious with 3 flavors: Blueberry, Red Quinoa and Oats. The client also wanted to own a specific occasion to associate Acti-V with, which was the 4PM break-time.
The creative team came up with the idea of glorifying the break-time and enthroning oneself during the 4PM break-time with the new Nestle Acti-V. Ultimately, the idea is to create a new ritual for consumers to fully indulge in their 4PM break-time with Acti-V.
Using the modern Royal image of Queen and King, the visual fits perfectly with the high-end positioning of Acti-V. The essence of opulence also echoed through the brand voice, mood & tone and the visuals.
The film was shot during the first wave of Covid in Vietnam, hence we experienced remote shooting for the first time. It was quite challenging since the film required a lot of virtual environment setup and interactions, however, with detailed preparation and communication between the agency and Production House, we were able to pull off a beautiful film and brought the idea to life.
Creative Director: BJ Galinato - Senior Art Director: Nguyen Huy Vu - Senior Copywriter: Nguyen Quynh Thy
Client Service: TraMy Nguyen, Huynh Nhu Phan
Thematic TVC
The V shape tick from the Acti-V logo was also injected into the visual communication to strengthen the branding.
Thematic KV
Typography was also an important element to convey the modern royalty look and feel for the project. A new typeface was chosen to represent the essence of the brand as well - Gallmore Slap. The typeface has a fine mixture between classiness and modernity in which complimented the brand’s visuals very well through out the digital assets.
Digital assets
Launching website
Social Appearance Guideline
