‘New Addition’ is a brand new showroom space by Eurasia Concept and it was opened in November, 2017. Our team was tasked to create a visual system for the opening event including the invitation, information leaflet and an icon to promote for the new location.
This showroom space faced a challenge of being an ‘off-shore’ location from the main showroom space of Eurasia Concept at the nearby Times Square building. As the existing showroom has been operating for more than a year, the visitors can mix up two locations quite easily, so what can be done?
I came up with an idea of using the location as the key element of the visual, by highlighting this new space and how it relates to its surrounding elements really helps to distinguish this new location from the existing showroom.
The showroom is located one building away from the main showroom, makes it challenging to direct visitors to pay a visit
I turned the surrounding area into inspiration for this idea, of creating a visual that both highlighted the building and introduced the building's location
The visual was used as the invitation for the event, and I designed an icon for the building
